Monday 24 July 2017

Google Page Rank and How to Rank Higher in Google





Google PageRank is a really important concept you need to know about if you are a blogger. In my early days of blogging,
 I didn’t pay much attention to this important algorithm used by Google to rank pages in search results. Though I would like to make it very clear right from the beginning that Google Page Rank is not the only factor involved in ranking pages.

So What Exactly is Google PageRank?

Google PageRank(PR) is a rank or marks given out of 10 by Google to a webpage based on the quality of content and the incoming links to that webpage. Google PageRank decides a lot where your webpage will stand in the search results. Though a higher PageRank doesn’t necessarily means higher rankings.



 What Are the Important  Factors Involved in Calculating Google PageRank?

Inbound Links :-         Each link coming or pointing to your web page is considered as a vote for your webpage. The quantity as well as the quality of the inbound links is crucial in determining the PR for your blog. A high volume of high quality backlinks to your site can give you a really decent Google PageRank

.Nature of Link building :-    The time duration during which the links were built to your site is always important. Google takes into account the time taken to build links, considering whether it was natural or using some bots or unethical means.

Age of Your Website :-       The older your website is, higher are its chances to have a high Google PageRank. Generally websites older than 2 or 3 years are considered to have a high authority.


Content :- Though content is not taken into account when PageRank is calculated, it is an important factor in determining your SERPs. The more frequently you update your blog with fresh and quality content, more you will appear in search engine result pages.


         How to Increase Google PageRank of your Blog?

Now that you have some idea about this Page Rank, its time that you start working to increase Google Page rank for your own blog using following ways:

Never Buy or Sell Links :- Never try to sell links on your blog. Or never try to buy links on low quality websites as it will result in Google penalizing your blog for unethical link building. Try guest posting as the natural link building technique and your Page Rank will grow eventually.


Link Internally :- Backlinks from your own website are equally important as backlinks from other websites. Link internally to your webpages in your post. Use proper keywords as it will also help you in SEO for your blog.


Social Bookmarking :- Bookmark and share your posts on social networks like Facebook, Twitter and Google+. It results in more backlinks from high quality websites giving your Google PageRank an additional boost.


.Edu and .Gov backlinks :- Though getting backlinks from .gov and.edu websites can be tough task, but these can add a lot of PR juice to your blog as these websites are considered trustworthy and authoritative by Google.



Gain Links from High PR Blogs :- Try and gain backlinks from high PR blogs in your niche. This is the fastest and safest way to increase your Google PageRank.

The highest Google PageRank a blog can have is 10 ans the minimum is 0 from where every web page starts. We currently have a PageRank of 2.

How to Increase Facebook Reach




 Everybody wants a good involvement on his own created Facebook page using commenting, sharing and liking the stuff on it.

                      What a great thing if you got huge traffic on our Facebook page from which you can promote your brands as well effectively. Many people always adobe the way of buying the Facebook likes. How strange that it is also a great business of selling the Facebook likes.

                       There are numerous sellers of Facebook likes found on the internet which assure you that they are providing you the original likes of Facebook. But you should avoid from that seller which could cause of down your organic reach of your Facebook page. On the other hand, you are getting penalized. If you really want to buy likes then the Facebook advertising is the best way to get likes. But using these tips which am I going to show you, every page easily boosted up.

                       On this point I am mention here a post relating to “Why purchasing Facebook Likes m third parties is the bad ways for business?” So, from this point, you shall obviously shock about this that if purchasing likes is a bad thing for your business then what the owner of pages does for the enhancement of reach on their pages. If your want to long run of your page and also wan to get more reach for your page then you should gain real likes to enhance the page reach of Facebook.

It easy to say that there this thing is not possible to have real audience with real profiles for clicking “like: button

Here are some ways you need for keeping in mind before your start your efforts for setting up the page for attaining the real Facebook likes.

#1. Have a Facebook Like Page

First step is to make the Facebook like page on which you want to drive traffic and try to make attractive Facebook page having awesome designed cover photo and profile describing about you well.

You cannot drive traffic towards your page unless you place the like button on your website/blog. Never place it on the odd area where user could not see it easily. So try to place it exactly after the side bars for the easily attention of the readers.

But on the WordPress, you can find and download plugin “Facebook Like Box” from the Library of WordPress.

#2. Invite People

As you create Facebook page, it is very important for you to invite the people from you Facebook page to drive more traffic. You can invite Facebook friend as well as can send the emails invitation to like your page.

Always try to invite those people who really wan to know about your page, are active on Facebook and do not feel any irritation to explore and do not bother to explore your page. You can gain some likes at the most.

So, after that start sending out invites to relevant people such as who have awareness in your Facebook page of product or brand or people who are according to you.

#3. Online Promotion of the Page

First of all, make sure that each of the pages on your website/blog has a Facebook Like button. Don’t expect your fans to go all the way and log in to Facebook, locate you over there and then Like your page.

In this point, at the first make sure the thing that Facebook like button should be visible on every page of your website / blog. Never think about your fans that how they can go through the process of login, and like your page. But let this process on them. If you are getting the huge traffic via emails then you should place the Facebook Page URL at the bottom of the every email as signatures which really helpful for you. One more important think, if you have created profiles on different social Network websites like Google+, Twitter, Pinterest, LinkedIn and StumbleUpon, Reddit etc. these social links should also be mentioned in Email Signatures and ask them to join your page.

#4. Offline Promotion of the Page

Ask the visitors on your store to follow you on Facebook.

How can you promote your page? You can ask the audience to follow you on Facebook as well as other Social networks. But why and how they come on your page? You have to publish some effective material such as articles, entertaining images as per your page or place there awesome packages, offer, news and deals from which they would be able to have benefits from your page. These things keep your audience, visiting your page.

If you are selling some product in your local store then use print media for the advertisement. You can print your brand and social networking profile’s links on handbags, all packing material, brochures, visiting cars, receipts, envelops, etc. Using this print media, people can stay connected using these social profiles.

#5. Provide Value

Remember that visitors to your store and your prospective clients are all human. And all of us love to interact with other people around.

Always remember this thing that audience providing value to the human to interact with the people around. So, people always involved in the discussion and then you can get the chance to provide them value about your product or brand. So always adopt the intelligent and right discussion with the people.

If you are selling health, medicines, any equipment then you should have to write some related stuff on your page as well as in print media such as brochures, banners, or any type of advertisements. From this method people attract towards your product and brand. Keep them updating with your new offers on regular or weekly basis. By this, customers / audience comment or like your page, articles, offers and this thing let you top on pages.

#6. Run Contests

Arrange the fun by running contest for making the Facebook presence admirable, ask participant to like your page to have benefits. Don’t miss to encourage them and compel them to share your stories from Facebook page to have more rewards or winning chances from doing this.

There are many people who join you or share your contents just to have the benefit to win prizes or getting offers. These are the people who are not interested in your page. So they want only you prize, in fact, they do no like your brand. This thing reduce your EdgeRank score of page. There are some tools available to run Facebook contents on your page. These 2 FREE Tools will assist you to Pick a Winner from contest.

If you want to buy an affective but paid traffic then watch this video of Derek Halpern. In this video he told how to get Targeted Advertising on AdWords and Facebook. But in my opinion, Advertising on Social Networking sites, is more effective than the others.


Conclusion:

You can have fans running into hundreds or thousands. Or even hundreds of thousands.

By using above written tricks, you can easily target you audience on Facebook page and get the more real like as well as reach. Paid likes of third parties do not increase the traffic; provide any engagement and non-effective for your business.

Always provide the effective contents on your page to stay connected your audience. From this you shall not lose them.

This can be done if you:

Always share brand contests.
Always Share interesting, unique, awesome information.
Provide questioning and answering platform
Invite polls
Encourage readers to Share your stuff with their friends and family.
Coordinate your online as well as offline efforts
One more thing for the effectiveness of your business, always hire the Social Media expert for your business who shall work with all your social profiles, updating and manage them. Such experts create different campaign to driver the loyal audience towards your page/websites/blog. So that your EdgeRanks score and website’s / blog’s reputation increases.

Never use the short cut method of attaining the fake likes. Please comment below if you have any words in your mind. Hopefully, you learnt how to Increase Facebook Reach, Please share your views and opinions on the topic by leaving behind your valuable comments!

Easy Logo Makers to Use on the Internet




A logo for a business appears on everything sent out by the company.

This includes:

  •  Company letterhead
  •   Communications
  •   Advertising
  •   All Marketing

So, one can see from the very start how important a logo is to any company no matter what size.

Things to remember

Basically, the logo is the first thing a customer might notice; even before reading any more of the marketing piece or business card. Logos aid in the creation and growth of the brand identity of a company.
 The main functions if logos are:

  • Recognition
  • Inspire trust
  • Admiration for a product
A logo alone should identify the company. It must be:

  • Memorable
  • Timeless
  • Adaptable
  • Applicable

It should also bring to mind the feelings that your targeted group associates with your products and business.

Famous logos

What do you think of when you see the logo CNN – of course it is the CNN News on the internet and they have had the same logo since their existence.
 Other famous logos:

  • Coke Cola
  • Nike
  • McDonalds
  • Instagram
  • Amazon

When you read this list, you should be able to see the logo of these companies in your mind.

Expensive

                   Logos can be expensive for someone to design them. But in today’s internet culture there are easier ways to have a logo designed. If you don’t have a graphic artist on your staff, you can find an online logo maker. These companies offer several ways to get a logo designed.

How they work

                      Most of them have a software product on their website so you are able to use their instructions and design your own logo for a small fee. There are also others that have a free logo maker program for you to use. These are great for startups and freelancer businesses. Some even have an options of designing the logo for you with the fee being a little higher but still less expensive than a professional graphic artist who only designs logos.

Get started

                      So if you have an idea of what you want your logo to look like, find one of these companies and get started on your logo. Just remember to research the company first which any business should always do
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