A logo for a business appears on everything sent out by the company.
This includes:
- Company letterhead
- Communications
- Advertising
- All Marketing
So, one can see from the very start how important a logo is to any company no matter what size.
Things to remember
Basically, the logo is the first thing a customer might notice; even before reading any more of the marketing piece or business card. Logos aid in the creation and growth of the brand identity of a company.
The main functions if logos are:
- Recognition
- Inspire trust
- Admiration for a product
- Memorable
- Timeless
- Adaptable
- Applicable
It should also bring to mind the feelings that your targeted group associates with your products and business.
Famous logos
What do you think of when you see the logo CNN – of course it is the CNN News on the internet and they have had the same logo since their existence.
Other famous logos:
- Coke Cola
- Nike
- McDonalds
- Amazon
When you read this list, you should be able to see the logo of these companies in your mind.
Expensive
Logos can be expensive for someone to design them. But in today’s internet culture there are easier ways to have a logo designed. If you don’t have a graphic artist on your staff, you can find an online logo maker. These companies offer several ways to get a logo designed.
How they work
Most of them have a software product on their website so you are able to use their instructions and design your own logo for a small fee. There are also others that have a free logo maker program for you to use. These are great for startups and freelancer businesses. Some even have an options of designing the logo for you with the fee being a little higher but still less expensive than a professional graphic artist who only designs logos.
Get started
So if you have an idea of what you want your logo to look like, find one of these companies and get started on your logo. Just remember to research the company first which any business should always do
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